Before you can make money in your own business, you need to think like a business person. In the business world, you need to understand what business is about and how you fit in. That is where your Business Mind comes in; it is like a compass that helps direct your thinking toward business thoughts and business success.
Most people think that business is only about making money. What they don’t know is that to make money, you need to give people a reason for giving you their money. You need to give people value for their money; their moneys worth. You do that by solving a problem for them, or you give them something that satisfies some hunger in them.
Here are some examples of problems and solutions:
Here are a few hungers and their satisfiers:
Those are just a few examples of important problems and hungers that people spend millions of dollars a year on. Many business owners make good livings by solving these and other problems. Your Business Mind will help you to spot ways to give people their moneys worth.
In order for you to become a successful business person, you need to find a hunger or problem that you feel comfortable working with. This would be called your “business niche,” or your “niche market.” You don’t need to invent something new. Many people become wealthy in businesses like hamburger stands, dry cleaning shops or delivery services.
For a long time, people have been getting wealthy by providing people with information. People have been selling "how-to" books, plans and courses for years in book stores and by direct mail. More recently, people have been making big money marketing information on the internet. These are all examples of business niches that provide people with what they want.
Now, if you want to own a successful business, you will want to invest some time in the following exercise:
The above exercise will start your business mind to look at the world a bit differently. You will start to realize that one person’s problem may be another person’s opportunity. You also have a list of opportunities that you have in interest in or have some knowledge to solve.
Also, by now you may see one or two things that excite you. Circle those things. Chances are you may have now found your “niche.”
You now have a bit of a Business Mind, or business mind set; you are now on your way to being a successful business owner. Most people never get this far.
That was pretty easy, wasn’t it?
“Obstacles are those frightful things you can see when you take your eyes off your goal.” Henry Ford
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To improve your business mind even more, see more about how to Find a Niche.
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